After experiencing the success of its “Sisters With Superpowers” campaign, Rolling Out, a trusted entertainment and media company known for developing rich and unique urban lifestyle content, partnered again with Chevy, to demonstrate the versatility of the new Chevy Trax. They tapped Culture Loupe to excite and inspire viewers.
The end result was a short-form video published on both brands’ social channels that showcased how easy it is to create your own vibe in a Chevy Trax, whether running errands to heading out for a night on the town.
By utilizing all aspects of the storytelling experience, Culture Loupe was able to deliver a two-part series that showcased how sisters with superpowers used the Chevy Trax as the ultimate accessory to enjoy life.
Duties
Concept Development Art Direction
Talent Selection
Copywriting
Treatment
Production
Direction
Filming
Color & Edit
Featured Talent
LeToya Luckett, Grammy-award Winning Singer and Actress