After enjoying the success of its previous two “Because We Met” campaigns, Rolling Out, a trusted entertainment and media company known for developing rich and unique urban lifestyle content, partnered with Genesis, one of the world’s largest luxury car brands, to launch its third iteration. Without hesitation, the brands turned to Culture Loupe to deliver another signature campaign.

The end result was a short-form video published on both brands’ social channels that demonstrated the seamless blend of Black culture and excellence with world-renowned automotive performance of the Genesis Electrified GV70.

By diving into all aspects of the storytelling experience, Culture Loupe was able to deliver a final product that continued to celebrate Black female HBCU alumni and encouraged viewers to see the Genesis brand as a vehicle for taking luxurious trips down memory lane.