When Rolling Out, a trusted entertainment and media company known for developing rich and unique urban lifestyle content, partnered with Lexus, one of the world’s leading luxury car brands, to showcase the beautiful fusion of design and artistic expression in Black creatives, both brands looked to Culture Loupe to take viewers on a incredible journey.

The end result was a series of three short-form videos published on both brands’ social channels that highlighted the ingenuity of three Black creatives and the value of remarkable craftsmanship — something Lexus knows well.

By leveraging a narrative storytelling approach, Culture Loupe was able to deliver a final product that celebrated the richness and brilliance of the Black creative universe and left viewers ready to discover their own inner creative.