When Rolling Out, a trusted entertainment and media company known for developing rich and unique urban lifestyle content partnered with Lexus, one of the world’s leading luxury car brands, to debut their new AI Music Lab alongside the first-ever Lexus TX, both brands trusted Culture Loupe to make the production and multi-city launch tour an unforgettable success.

In addition to producing a slice-of-life video, Culture Loupe worked with Rolling Out and Lexus to create two ultra-exclusive and immersive soundscape experiences featuring some of music’s hottest DJs and coveted access to the first-ever five-passenger Lexus TX. Guests were also invited to unleash their own creativity and explore the endless possibilities of AI-generated music by creating their own tracks, loops, mixes and more.

With the sensational backdrop of Los Angeles and Atlanta behind them, guests who received invitations to each event partied the night away at the epicenter of cutting-edge music and engineering technology.