Lowe’s, one of the most recognized brands in home improvement, has been a trusted partner for millions of industry professionals and brave DIYers who have sought to transform their spaces.

When the brand desired to celebrate Black female HBCU alumni and entrepreneurs during Black History Month, brand partner Rolling Out trusted Culture Loupe to bring the vision to life. The end result was a motivational and captivating short-form video published on Rolling Out and the featured influencers social channels.

By diving into all aspects of the storytelling experience, Culture Loupe was able to deliver a final product that showcased the beauty and transformative power of Black sisterhood and the capabilities of what we can do when we choose to build together.