For Black History Month, Lowe’s wanted to drive awareness around their support for HBCU’s, entrepreneurship, and creators. They tapped media juggernaut Rolling Out to leverage their access and creativity to take over the NAACP Image Awards trophy lounge. The trophy lounge buildout was a resounding success, attracting the biggest names in Black culture.

Rolling Out and Lowe’s Home Improvement trusted Culture Loupe to manage the activation and tell the story visually. The result was a captivating 60-second video showcasing the trophy lounge, in addition to the power and impact of the NAACP Image Awards.