If you know natural hair care, then you know Mielle Organics. Remaining at the center of all things cutting edge in natural hair care, the legendary brand provides its mavens with the products they need to take their hair game to the next level.

In honor of Father’s Day, the brand looked no further than partnering with Culture Loupe to deliver a tribute that celebrated the love between fathers and their daughters. The end result was a loving and impactful short-form video published on the brand’s social channels.

By tapping into all aspects of the storytelling experience, Culture Loupe was able to deliver a final product that left viewers feeling proud, moved and reminded of all the special things fathers and daughters share, including the joy of rocking the beautiful crowns they wear.