If you know natural hair care, then you know Mielle Organics. Remaining at the center of all things cutting edge in natural hair care, the legendary brand provides its mavens with the products they need to take their hair game to the next level.

As the brand sought to take their highly anticipated annual Black Friday Sale to new heights, they trusted Culture Loupe to make it happen. The end result was an elevated and sophisticated short-form video published on the brand’s social channels that demonstrated unequivocally why Monique Rodriguez is the Queen of Hair.

By tapping into all aspects of the storytelling experience, Culture Loupe was able to deliver a final product that left viewers feeling invigorated, inspired and ready to rock their crowns.