Mielle Organics and The Lip Bar are two of the hottest brands in the natural hair and beauty space. Founded by two powerhouse Black women, both brands have grown into empires that celebrate Black women and deliver products that fly off the shelf.

When the two brands were looking to create a hot new video to announce their highly-anticipated lipstick collab, they knew Culture Loupe could make it happen. The end result was a carefree, summertime-chic short-form video published on the brands’ social channels.

By utilizing all aspects of the storytelling experience, Culture Loupe was able to deliver a final product that left viewers more than ready to primp with the The Lip Bar’s Mielle Pink Matte Lipstick before heading out for some fun in the sun.